It’s been a busy week here a TBHQ. I’ve been talking a lot to the Fox Business Network. I discussed Back to School spending on the radio and on TV… and to complete the media trifecta… here I am in print!
You know, the times, they are a-changin’. Used to be that kids used to wore their brands proudly. Whether it was a pair of Jordache jeans, Nike Air Jordans, or a Ralph Lauren Polo shirt. Now… it just doesn’t matter to them anymore.
So what the heck’s going on?!? What’s the matter with these kids today?
Check out this article from the FBN website by Katherine Vasel. I explain why kids don’t spend as much attention to brand names. PLUS… what do denim and dresses have in common? Most important, if brand names are no longer status symbols for kids, what is?